The world of digital marketing presents a wide variety of platforms for you to choose from to promote your brand, products, and services. While social media channels such as Facebook and Instagram are still used daily by millions of users, recent studies have shown video to be the preferred medium for customers interested in learning more about a company and what it has to offer. In fact, it has been said that video content will account for 82% of consumer traffic in 2022.

The truth of the matter is, we all love video. Whether it’s going to the movies, watching videos people post online, or cuddling up for a night of Netflix binging, all these forms of video are compelling in a way that differs from other types of content. With all things considered, it is definitely worth it for brands to think about incorporating video as part of their marketing strategy.

Widen Your Reach

It is safe to say that we’ve all heard of YouTube, but what you may not know is how using YouTube can greatly impact your business’s marketing efforts and increase overall audience reach. For starters, YouTube is recognized as the largest and most popular video-sharing site in the world. So popular that it is actually the second largest search engine on the internet next to Google. And it is not just used for entertainment!

YouTube has millions of channels set up by individual brands consisting of how-to video content for products and services, behind-the-scenes videos highlighting work culture, tours of facilities, and much more. In addition, YouTube has extensive reach on connected TVs that are able to target viewers who can’t be reached by other ad-supporting services:

• YouTube accounts for over 50% of ad-supported streaming watch time
  on connected TVs among people ages 18 and up.
• YouTube reached over 135 million people on connected TVs in the US in
  December 2021.
• Over 35% of YouTube CTV viewers ages 18 and up can’t be reached by
  any other ad-supported streaming service, according to Nielsen.

The bottom line is, YouTube provides brands with a substantial opportunity to get more traffic and customers. However, it is also a very competitive platform – meaning it will take more than just uploading a couple of videos to begin seeing real results.

Beson4 Video Production: Be Inspired.

To its core, great video production is the art of storytelling through cinematic expression. There are multiple factors that go into creating strong video content, such as imagery, graphics, lighting, angles,expression, and emotion. Combine all of these elements with expert editing and you will have a finished product that leaves a true, lasting impression on your audience.

At Beson4, professional video production is one of our most notable specialties. Our team of digital experts have the unique ability to create memorable experiences through video content while also managing a targeted YouTube campaign strategy to expand your audience reach and in return, gain more customers and revenue. We provide a full range of video production services that will ultimately help you share your message with the world. Visit our website to learn more: