Tidewater Homes is a new construction home builder in St. Johns, FL. Since 2014, Tidewater has developed a great reputation built on the pillars of honesty, quality, service, and continual process improvement.
To expand its brand recognition in more areas of Northeast Florida, Beson4 redesigned their website and launched digital marketing strategies to reach potential customers through organic search and PPC. By reaching customers who are actively searching for or researching home builders, we have generated a steady flow of incoming monthly leads on their website.
Challenges We Faced
With a booming building market Tidewater Homes is in a very competitive space both in paid channels and in organic search.
As a company in a highly competitive industry it was necessary to more aggressively gain market-share. Phase one was to create a website that showcased the quality of work that Tidewater Homes does for its clients. Creating compelling content and imagery would has helped potential customers to gain insight into the services that Tidewater Homes offers and is reflected in the increase in how long people are staying on the site.
Through content creation and on-site technical SEO, Tidewater Homes was able to start seeing a lift in the number of keywords they ranked for. The number of keywords they rank for increased by 62%.
With ongoing optimization of their meta data and site content a higher number of impressions was achieved that drove higher quality traffic to their website. The KPIs that we were using are displayed here.
The increase in these KPIs led to a higher number of conversions, both phone calls and webforms on their website.
Increase in Users
Bounce Rate Reduced
Ranking Keywords Increased
On-site Time Increase