Let’s Review the importance
of Online Reviews
Tired of hearing about the importance of getting online reviews for your business? Well, too bad, because we’re here to tell you one more time: Reviews are crucial for your business’s success. But don’t take our word for it. Just look at the statistics!:
According to a recent study by online authority MOZ:
- 96% of consumers say they read reviews
- 86% say reviews are either the “most important” or a “somewhat” important factor when considering whether to do business with a company
- Only 11% trust brand messaging over public sentiment
- After reading reviews, 91% of consumers’ next steps occur in areas completely controlled by the business, such as the company’s website, physical premises or direct contact options
With numbers like these, it’s clear that getting good Google reviews is essential for your business. But why, exactly, is that the case?
For starters, good reviews can be the difference between a potential customer choosing your business over a competitor’s. With so many options available online, it’s easy for a consumer to simply move on to the next search result if your business doesn’t have a strong reputation.
In addition, good reviews can also help boost your search engine rankings, making it more likely that potential customers will even find your business in the first place.
Plus, reviews can serve as a form of free advertising for your business. When someone leaves a positive review online, they’re essentially telling their friends and family (and anyone else who happens to come across the review) that your business is worth checking out. This multiplier effect also extends offline, as people share what they’ve seen online.
In short, good reviews are essential for building trust with potential customers, attracting new business, and establishing a positive reputation for your business. So, go out there and start asking your satisfied customers to leave a review on Google. Your business will thank you!
If you need assistance with reviews generation or online reputation management, let Beson4 help. We use a variety of different tools and strategies to help generate positive reviews and repurpose them for multiple uses. We make the process easy for you and your customers and we repurpose the content for multiple uses.