BHRS Companies

BHRS companies is a holding company for subsidiaries Hurd Construction (commercial construction), Fabricon Modular (commercial pre-fabricated and modular construction) and their newest addition, Blue Key Commercial Real Estate Services. The client came to us seeking a cohesive strategy for aligning their various brands to avoid confusing their customers. Beson4 did a comprehensive review of their 3 current websites and developed an overarching strategy for how to present the brands to the public in a way that distinguished each brand on its own, while also capitalizing on the integrated strengths of the group for cross-promotion. Blue Key at the time was just a concept. We brought them to market with a new name, tagline, logo and website.