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Ashley HomeStore

Services Provided
Digital Marketing in Jacksonville, FL
SEO in Jacksonville
PPC
Media Buy Planning
Web Development
Reputation Management

Beson4 plans and executes robust digital marketing campaigns for 4 Ashley HomeStore licensee groups around the country, totaling more than 40 store locations. Our strategies enhance their digital brand presence and ensure that the stores compete within their markets by reaching potential customers through search engines and social media.

Our passion for designing, manufacturing, and selling furniture has defined us from day one. Now we’re sharing that passion with you – by going on a mission to make the world feel a little more like home.

While you focus on caring for your loved ones, let us help keep your home cozy and comfortable. Your local Ashley HomeStores now offer pre-booked, in-store appointments for safe, worry-free shopping. Call 877-7-ASHLEY or email us at appt@ashleyjax.com to reserve your appointment today. You can also chat with a representative online at ashleyhomestore.com.

At Ashley HomeStore, we celebrate being home with you and are passionate about bringing you the best value in furniture and mattresses for your home and maintaining our commitment “To inspire the love of home and enrich the lives of those around us.” No matter which Ashley HomeStore location you visit, you’ll find stylish, quality furniture that’s just right for any room in your home. 

Our Strategy

As licensees, the groups benefit from corporate national media and brand awareness, but they have separate budgets to put towards targeted marketing within their area. For each licensee group, we conducted keyword research and competitor analysis in order to set conversion goals and campaign expectations. The object is to utilize localized, relevant search terms to ensure as much SERP coverage as possible when people in the area are looking for those terms.

We developed a mix of search advertising and video pre-roll campaigns to drive foot traffic to specific store locations, and have seen equal or better results as compared to traditional TV spends from previous years.

  • 67%
  • Increase in YoY impressions
  • 38%
  • Lower cost per interaction
  • 25%
  • Increase in interaction rate