Potential Ban on TikTok in The U.S. and What It Could Mean for Brands

It is safe to say that the majority of brands and businesses today have heard of TikTok, but some may still find themselves asking – what’s all the hype about?

The social media platform TikTok has quickly become a cultural phenomenon in recent years, with over 150 million active users in the United States alone. The video sharing app allows its users to create and share short-form videos on any topic with the potential of reaching audiences worldwide. Since its inception, TikTok has become a widely used platform for numerous brands across a broad range of industries in order to promote their services and products. Homebuilders, tech professionals, retailers, and even law firms are among the many business industries that have benefitted from the use of TikTok marketing strategies.


The Secret Behind the Success

So, what is the secret behind TikTok’s significant success in the marketing world?

Many studies have shown that video content is one of the most popular forms of digital marketing in recent years – a tool that 91% of businesses utilize to get their messages across as of 2023. In addition, TikTok has allowed companies of all industries and sizes to not only gain exposure and trust among widespread audiences, but it has also been able to help sell products and services.

  • Over 50% of small businesses using TikTok have experienced massive improvement in marketing performance
  • 78% of small businesses have reported a positive ROI from their TikTok ads


Potential TikTok Ban – What This Means for Marketers

In recent months, TikTok has sparked a number of security concerns among government officials that could possibly lead to the platform being banned in the U.S altogether. If successful, this ban could potentially have a moderate to severe impact on achieving social media marketing or advertising objectives for a number of brands and businesses across the country.

As a result, the potential ban of TikTok has kindled a new conversation among companies that utilize the app, with many expressing the likeliness to expand to other digital channels and social media platforms to ensure continued online marketing success.


Who Will Take Over?

If TikTok reaches its end in America, who will take over? As of today, Instagram remains to be a highly utilized social media platform for marketers that also shares some of the same features to TikTok, such as being able to create and share short-form video content and implement the use of hashtags for search. In addition, YouTube has remained to have a substantial user base and is also one of the most popular destinations for consumers to access video content.

While these platforms have strong followings, that is not to say that there won’t be new social media channels that emerge in the near future. As we are all well aware, digital marketing continues to evolve every day and only time will tell on which strategies will take the lead in online marketing success.


Beson4 – Your Solution for Social Media Marketing

While the popularity of certain platforms may come and go, social media is a fully mature form of online marketing and advertising that should never go unnoticed by brands and businesses who wish to get their messages out there. Beson4 has provided hundreds of clients in Jacksonville and elsewhere with highly effective social media marketing services to attract targeted audiences and build brand awareness. If you are looking to build your online presence through social media, give us a call to help you get started.