What’s your post-Covid marketing plan?
There’s no doubt that businesses are riddled with anxiety and anticipation during this downtime, so how about we add confusion and uncertainty to those emotions. Returning to “business as usual” is certain to take some time so how should businesses prepare to ramp back up and reconnect with customers? Do you have a post-covid marketing strategy? Is there anything you can be doing in this downtime to revamp your business? Should you be writing a formal plan to re-market your business? Is a phased-in plan the best course of action for you?
In a general sense, the answer to all of these questions is a resounding “yes!”. As a Jacksonville advertising and digital marketing firm, we thought it might be helpful to share some of our insights on how clients and other businesses should be planning to re-open their doors (when it’s safe, of course).
- Consider quarantining your brand and business strategies for a few days. Use that time to take a fresh clean look at your brand elements from your logo to your website to marketing collateral, and any other assets you have. Could your brand use some fresh messaging? Perhaps a creative overhaul? It’s often in times of crisis that we’re able to take a step back and look at things with a fresh perspective.
- Find new ways to connect with customers. Just because business may not be booming at the moment, whether you’re a consumer or b2b company, you can still keep your brand top of mind with customers and prospective customers. Consider using this time to send a survey to your customer list to find out what products and services will be most important to them when the economy opens back up. Ask about service enhancements or new ways of doing business that might entice them to return. Use this downtime to create a customer newsletter that offers helpful tips and ideas to build brand loyalty.
- With everyone stuck at home, the business world has moved even more online. Re-evaluate your digital strategy. Is it time to revisit your SEO and keywords? Do you have, or should you create, a social media strategy? Has this new normal of spending more time online opened up new platforms and ways to reach customers? Spend some looking at your competitors social media accounts and pay attention to messaging, hashtags, and calls to action. Is it time to create a more aggressive digital advertising campaign?
- Memes and YouTube videos have become an even greater part of everyday life as we all look for ways to entertain ourselves. No matter your industry – from construction to manufacturing to healthcare, from direct-to-consumer to b2b companies – video can play a role in your brand messaging. Testimonials, instructional video, and marketing messages are a great way to add some personality to your brand and connect with customers.
Let us help
For over 20 years, we’ve been helping companies grow, and sustain, their businesses. As a small business ourself, we understand your concerns about how COVID-19 may affect your business. We’re offering complimentary marketing consultations to help guide our clients and other businesses through their post-Covid marketing. If you’d like to schedule a time to chat and brainstorm, drop us a line at firstname.lastname@example.org or call me at 904-234-9945 or Mike Hicks 904-476-1230 Be sure to follow us on social media as we share tips and tricks for reconnecting with customers and rebuilding business.