Pay Per Click (PPC) Agency in Jacksonville, FL
What is PPC?
PPC is most commonly associated with search engines like Google and Bing. Advertisers on those sites use PPC to bid for keywords and phrases relevant to their searches. The search engines then use proprietary algorithms based on factors like the quality and relevance of your keywords, ads and landing pages, as well as bid prices to deliver results. Google is the most dominant search engine with over 92.04% of market share as of May 2019.
In contrast to Search Engine Optimization (SEO), which relies on organic or “free” traffic, PPC pays for traffic, providing advertisers with instant results and increased control. Good SEO enhances PPC, so both are helpful. Social media networks like Facebook, Instagram and Twitter also use PPC-based models for paid social media marketing.
Why do I need PPC?
PPC is an instantaneous, guaranteed way to get in front of your audience, wherever they happen to be. You can precisely target prospects by their location, demographics, interests and many other variables. You control your budget and how much you are willing to pay for every click or impression, giving you complete control. As of 2019, businesses make an average of $2 in income for every $1 they spend with Google Ads. And that’s just one way to use PPC strategically and effectively.
What Can You Expect from Beson4?
Effective PPC not only requires expert knowledge of Google, Bing and other platforms but also digital marketing strategy, branding, design and data analysis. We follow best practices and carefully track the results of every PPC, social media and digital marketing campaign we implement, then analyze, iterate and optimize to continually improve results.
Finally, we keep things simple for clients. We offer convenient, monthly PPC management packages that include easy-to-understand monthly reporting to verify results and showcase our progress. You own the account. There are no mark-ups on PPC spend, no set-up costs or other hidden fees.
Our PPC Services
PPC Competitor Research – We’ll check out your competitors to see what kind of PPC and other digital marketing they are making online. What keywords are they ranking for? How are they doing it?
PPC Keyword Research – We’ll consider what keywords and phrases you should be considering based upon an assessment of keyword search frequency, competitiveness and resulting opportunity. We’ll consider broad match, exact match, negative keywords, modifiers and long tail phrases.
PPC Campaign Strategy & Development – Based upon our research and your budget, we’ll recommend a PPC strategy.
Google Ads (formerly AdWords) Account Set-up – Don’t have a Google Ads account? We’ll set one up for you that you own, and we manage. It’s included.
Audience Definition – Based on our PPC strategy, we’ll define your audience by detailed demographics, interests, life events or similarity to your existing customers. We’ll then advise you on how to best reach them using search, display and/or video ads.
Location & Device Targeting – We’ll target your audience wherever they are found and optimize your ads for the types of devices they are most likely using to access the Internet.
Landing Page Creation & Optimization – If you have a landing page, we’ll analyze and optimize it for you, making sure that it is properly developed for maximum relevancy, quality score, user-experience and conversion effectiveness. If you need a new landing page developed, we’ll create one.
PPC Ad Creation & Submission – There are a variety of PPC ad types and formats, each with their own benefits. These include text ads, video ads, image ads, responsive ads, shopping ads, and more. We’ll recommend what kind you should be using based on your goals, then help you create ones that are creative, relevant and compelling.
PPC Bid Management – We’ll place, manage and track your PPC bids for relevant keywords and phrases based upon your budget, available historical competitive data and strategic analysis.
PPC Conversion Tracking – We’ll track and monitor the results of your PPC campaign, analyzing click-throughs, search terms, on-site actions and sales conversions.
A/B Testing (Split Testing) – One of the most effective things you can do when using pay per click or any form of digital marketing is to use “A/B” or “split testing” to test and compare different ads (and landing pages) against one another to see which elements work best. We’ll do this as we optimize your campaign.
Retargeting Campaigns – To target customers who visit your site but fail to complete a call-to-action, we can implement retargeting campaigns which involve running your ads on other websites the customer is visiting.
PPC Monthly Performance & ROI Reporting – We’ll provide you with simple, easy-to-understand monthly PPC performance and ROI reports that let you see your top performing keywords, conversion effectiveness, spend and ROI. We’ll use this information to optimize your campaigns going forward. Stop, pause or adjust your campaigns at any time.