Internal Marketing: Sell What’s Inside

When it comes to marketing, a lot of us tend to look outward. As digital marketers, it is our job to work one on one with companies of all kinds building strategies to engage their target audience and show the world what they have to offer. While this is an extremely important side of marketing, it’s true that there are also key strategies that reach beyond just the marketing department itself.

Imagine launching a marketing campaign that is successful in bringing people into your brand’s world, but the people who are already there aren’t really sure of your brand’s overall mission and values. This ultimately defeats the entire purpose of your campaign – and that is where internal marketing comes into the picture.

These days, it is easy for people to be able to tell when marketing is authentic. This goes for both consumers and those who may be interested in working for your brand. By now, everyone is aware of the huge shifts happening in workplaces across the country. On top of that, the market for top talent is at an all-time high for companies across numerous industries, making it more important now than ever for businesses to engage and retain employees.

Internal marketing is basically how you choose to communicate information to your employees, such as your company’s core mission and values. At the end of the day, employee engagement is necessary in order to successfully deliver on the promises you make to your clients and achieve goals for your company as a whole. Just like any marketing strategy, failing to manage your internal marketing could cause others to believe something entirely different about your business.

We Know Good Internal Marketing

At Beson4, our team has recently helped a number of our clients strengthen their internal marketing in efforts to improve hiring and retention – a top priority for companies of all sizes today. A few of our most successful strategies include:

1. Designing new careers pages

It is safe to say that once a potential new hire has discovered your brand, one of the first places they will go is your career page to browse current opportunities that may be of interest to them. Rather than simply posting a list of open jobs, creating an inviting page that showcases your company’s unique personality and culture can make all the difference in whether a person makes their first move.


2. Videos on culture

Content is king, but there are only so many words to get your point across when explaining culture. Anyone can say that their company is the best place to work but having a video can help people get a real taste of who you are and what makes you different.


3. Getting the word out

Lastly, you will need to make sure people know about your company. Beson4 can help get your name out by methods such as; strategic digital marketing campaigns, traditional marketing such as billboards, and with targeted traditional mediums such as print advertising.


It is essential that your internal marketing is just as professional and engaging as your external marketing, and it also poses the same challenges of how to present your brand in inspiring ways. At Beson4, our team dedicates time to getting to know you and your business and all that it has to offer. In return, we help clients across all industries deliver refreshing and motivating internal marketing content that will further benefit your company as a whole.