The USG production facility in downtown Jacksonville became Florida’s first gypsum plant, beginning manufacturing operations in 1939. The Jacksonville plant’s longterm success has a great deal to do with its employees, many of whom have worked for USG for several decades. Beson4 has partnered with this distinguished manufacturer to help reestablish their presence in the job market to reach high school graduates, military veterans and others with manufacturing work experience. Our strategic recruitment campaign combines videos, billboards, print ads, and digital marketing strategies to reach those audiences on platforms they use and trust. The campaign showcases USG’s commitment to safety and rewarding careers for its employees.