Services Provided

Focus Group
Brand Refresh
Name Evaluation
Stationery Design
Brochure Design
Website Updates
Facebook Management & Social Advertising
E-Newsletter Management

RezLegal is a business and healthcare law firm in Ponte Vedra Beach, recognized as one of the Best Law Firms in the nation for 4 years in a row by US News and World Report. The practice came to Beson4 looking for advice on updating and maintaining a consistent brand. We performed a focus group of their clients, employees and partners, and developed new messaging that emerged from the positive information we collected.

Based on our findings, we made adjustments to their logo, messaging and website, and implemented their revised mark into redesigned stationery. Once their branding was consistent and on-target, we launched a Facebook campaign to reach future prospective clients and keep them top-of-mind with existing ones. The following year, we introduced an e-newsletter campaign to be able to get in front of their audiences with additional content and frequency.