It’s hard to be in the First Coast real estate business long before hearing the name Elizabeth Hudgins. She has sold over $500,000,000 during her career and is continually recognized as a local top producer. She attributes much of her success to a strong marketing program, one that was in need of a refreshed, elevated identity.
Beson4 developed new branding for Elizabeth and her daughter, Sarah Alexander, also in real estate, which presents a classic, upscale identity. Their diamond icons continue throughout their professional stationery alongside coordinating textural patterns. Any good real estate professional knows you put the property first, however, so the photography is what captures the eye on the marketing collateral and websites. Each property collateral template was designed so that Elizabeth’s staff can update the pieces in-office.