Beson4 plans and executes robust digital marketing campaigns for 4 Ashley HomeStore licensee groups around the country, totaling more 40 store locations. Our strategies enhance their digital brand presence and ensure that the stores compete within their markets by reaching potential customers through search engines and social media.
As licensees, the groups benefit from corporate national media and brand awareness, but they have separate budgets to put towards targeted marketing within their area. For each licensee group, we conducted keyword research and competitor analysis in order to set conversion goals and campaign expectations. The object is to utilize localized, relevant search terms to ensure as much SERP coverage as possible when people in the area are looking for those terms.
We developed a mix of search advertising and video pre-roll campaigns to drive foot traffic to specific store locations, and have seen equal or better results as compared to traditional TV spends from previous years.