The cryptocurrency exchange platform known as Coinbase released their first Superbowl commercial this past February that certainly got people talking – and scanning! This incredibly simple yet memorable

advertisement featured a colorful QR code that bounced around the screen for a full minute, inviting viewers directly to a link that offered $15 in Bitcoin to those who signed up for a Coinbase account before February 15th. To say this interactive advertisement was a hit is an understatement as it led more than 20 million visitors to the Coinbase landing page in a matter of 60 seconds. 

There is no doubt that the company name “Coinbase” was talked about in millions of homes across America this past February, which is telling of how a strong, unique marketing strategy can benefit businesses of all industries. According to the crypto news website The Block, the Coinbase app also soared in popularity amongst old and new cryptocurrency traders, moving up from 186th place all the way to 2nd in the Apple App Store. Consumers and brands across the country described the ad as “bold” and “clever”, making Coinbase’s advertisement easily one of the most remarkable Superbowl ads of the year. 

Increasing website traffic is something that is and will always be important for businesses and brands, and Coinbase was able to achieve this in record numbers. Not only did the company gain the attention of their target audience, but they also expanded the opportunity of reaching new potential customers who may not be as familiar with the cryptocurrency industry.

There is no doubt that the company name “Coinbase” was talked about in millions of homes across America this past February, which is telling of how a strong, unique marketing strategy can benefit businesses of all industries. According to the crypto news website The Block, the Coinbase app also soared in popularity amongst old and new cryptocurrency traders, moving up from 186th place all the way to 2nd in the Apple App Store. Consumers and brands across the country described the ad as “bold” and “clever”, making Coinbase’s advertisement easily one of the most remarkable Superbowl ads of the year. 

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Memorable through Advertising

When considering the best way to reach consumers today, one important word comes to mind – advertising. As you can see, brilliant advertising campaigns have the ability to take brands to new heights in terms of building audience awareness and online conversions. They say that the best advertisements do not make consumers feel like they are being advertised to, but rather create an unforgettable experience that stands out among competitors alike. At Beson4, our digital team makes it a priority to stay up to date with the hottest consumer and digital trends in order to help our clients exceed their business goals. Our advertising

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