THINK B4
The Beson4 Digital Marketing, Branding & Design Blog
Navigating the Shift to GA4
Navigating the Shift to GA4 There is no denying the importance of data-driven decision-making in business and the role Google Analytics plays in providing valuable insights. For years, business owners became accustomed to Universal Analytics for...
It’s Not Too Late to Get Your GA4 Installed & In Place!
It's Not Too Late to Get Your GA4 Installed & In Place! As many business owners know, Google Analytics 4 (GA4) has officially taken over Universal Analytics as Google’s next-generation measurement solution. However, many users who put off making...
Don’t Let AI Put Your Marketing Creativity At Risk
Don't Let AI Put Your Marketing Creativity At RiskMachine learning is far from new. However, there has been quite a buzz around new generative AI (like ChatGPT) over the past few months and how these types of tools are transforming the world of...
Marketing During a Recession: Why it Matters
Marketing During A Recession: Why it MattersWe have all seen it and it is likely that most of our businesses have felt it. With inflation increasing at the fastest pace in more than 40 years, many are predicting that a recession in 2023 is...
Potential Ban on TikTok in The U.S. and What It Could Mean for Brands
Potential Ban on TikTok in The U.S. and What It Could Mean for Brands It is safe to say that the majority of brands and businesses today have heard of TikTok, but some may still find themselves asking – what’s all the hype about? The social media...
Why QR Codes are Making a Comeback
Why QR Codes are Making a Comeback QR codes may seem like old news… But considering recent advancements in technology and the fact that pretty much everyone owns a smartphone these days, it is safe to say that they have officially made their...
How AI and ChatGPT Are Changing the Game
SEO and Online Search: How AI and ChatGPT Are Changing the GameFor those who are not yet familiar with ChatGPT, it is an advanced language tool that can be used for multiple purposes – everything from performing research to answering questions,...
Let’s Review the Importance of Online Reviews
Let's Review the importance of Online ReviewsTired of hearing about the importance of getting online reviews for your business? Well, too bad, because we're here to tell you one more time: Reviews are crucial for your business's success. But don't...
For digital sucess in 2023, focus on your foundation.
For Digital Success in 2023, Focus on Your Foundation!Having a Quality Website is the cornerstone of your online presence. It is where prospective customers can learn more about your business and what you have to offer. A well-designed website...
YouTube Marketing: A True Vision
YouTube Marketing: A True VisionThe world of digital marketing presents a wide variety of platforms for you to choose from to promote your brand, products, and services. While social media channels such as Facebook and Instagram are still used...
Internal Marketing: Sell What’s Inside
Internal Marketing: Sell What's InsideWhen it comes to marketing, a lot of us tend to look outward. As digital marketers, it is our job to work one on one with companies of all kinds building strategies to engage their target audience and show the...
Top Digital Marketing Strategies for Pool Construction
Top Digital Marketing Strategies for Pool ConstructionDid you know that your website could be costing you leads? Nowadays, it is not enough for businesses to just have compelling content along with some photos, but rather a fully optimized website...
