THINK B4
The Beson4 Digital Marketing, Branding & Design Blog
Is OTT Advertising Right for Your Company?
Is OTT Advertising Right for Your Company?There is no question that television has served as one of the most popular channels for advertising. However, over the years, we have seen a drastic shift in consumers’ viewing preferences, proving that...
Why Core Web Vitals Are Becoming More Critical in Digital Marketing
Why Core Web Vitals are Becoming More Critical in Digital MarketingIf you have a website for your business, you are probably familiar with Google’s page experience metrics known as Core Web Vitals – an update that became part of the Google Search...
What Does a Cookie-Less World Look Like for Companies who Rely on Re-Targeting?
What Does a Cookie-Less World Look Like for Companies who Rely on Re-Targeting?User privacy and security is a top priority for Google and other search engines, which is why theimpending move to a cookie-less world has become one of their latest...
Responsible Use of AI in Marketing
Responsible Use of AI in MarketingOver the past few years, Artificial Intelligence (AI) has transformed the way businesses operate, and the marketing world is no exception. Specifically generative AI, such as OpenAI’s Chat GPT, has offered...
Why It’s Important to Have Facebook Ads
Why It’s Important to Have Facebook Ads It probably comes to no surprise that Facebook is one of the most popular marketing platforms worldwide. In addition to billions of active users, the social media channel has also expanded its advertising...
Why Live Chat is Important for Your Website
Why Live Chat is Important for Your Website The business environment today is more competitive than ever. It’s true that consumers have a pool of brand options to choose from in just about every industry, meaning offering top-notch quality...
The Vital Imperative: Keeping Your Website Updated in Today’s Cyber Landscape
The Vital Imperative: Keeping Your Website Updated in Today's Cyber LandscapeIn the ever-evolving digital realm, maintaining an up-to-date website has transcended from a good practice to a critical necessity. As technology advances, so do the...
The Voice Search Revolution and Voice Search SEO Strategies
The Voice Search Revolution and Voice Search SEO StrategiesTHE VOICE SEARCH REVOLUTION AND CRUCIAL VOICE SEARCH SEO STRATEGIES In the ever-changing landscape of digital marketing, staying ahead of the curve is not just an advantage – it's a...
Beson4 25th Anniversary Press Release
CONTACT: Tim HambyPH: (904) 304-7410 Email: Tim@Beson4.com FOR IMMEDIATE RELEASE: October 24, 2023 JACKSONVILLE, FL (October 24, 2023) – AJ Beson has witnessed the marketing industry...
Beson4’s 25th Anniversary
It's been an incredible journey—25 years of growth, creativity, and collaboration. Beginning in November, Beson4 will start celebrating a quarter-century of success here in Northeast Florida. From our roots as a diversified publishing firm in 1998...
Cart Abandonment: Win Back Your Customers
Cart Abandonment: Win Back Your Customers The holiday season is right around the corner! And there is no doubt that consumers have already begun getting items checked off from their shopping lists. Likewise, many businesses have (hopefully) started...
Navigating the Shift to GA4
Navigating the Shift to GA4 There is no denying the importance of data-driven decision-making in business and the role Google Analytics plays in providing valuable insights. For years, business owners became accustomed to Universal Analytics for...
