About Beson4 Full-Service Advertising Agency
We’re best known for our emphasis on
Collaboration, Internally and Externally
Professionalism: Punctual, Reliable Communications
A Personal Touch: Fun & Down to Earth
Honesty & Integrity
Our Problem Solving Process
Whether developing a new brand from scratch, refreshing an old one, or developing a high-impact marketing campaign for a well-established product, service or organization, we insist on sound strategic planning. It’s a discipline that forces us to make the correct foundational decisions before creating solutions.
Step 1: Research
Proper planning is the cornerstone to providing smarter, more effective communications. We’ll help you determine what kind of research your project requires and coordinate the acquisition of all necessary data.
Step 2: Assessment
Following the completion of our research, we’ll assess your brand’s current perception in the marketplace– its strengths and weaknesses, challenges and opportunities. We’ll analyze your audience, identify what matters to them, and the problems that your product, service or organization solves for them.
Step 3: Positioning & Brand Development
Next, we’ll use this information to discern your company’s most advantageous position in the market– the distinct “whitespace” where it alone, can stand. Depending upon your needs, we’ll begin to develop or refresh your brand’s unique identity so that it represents itself in a clear, true and compelling way. If you start with an established brand, we’ll move directly to marketing campaign development based upon your most favorable opportunities.
Step 4: Marketing Strategy & Campaign Development
You’ve got a brand that gets noticed, connects with your customers and creates emotional preference. Now, you just need to get the right messaging to your targeted audience in the places they’re found, at the perfect moment in time. Advertising, Media and PR are the forms in which marketing communications function. We’ll consider them all, then provide you with strategic recommendations for your optimal marketing methods and channels based on your goals, objectives and budget.
Step 5: Implementation- The Fun Stuff!
Upon review and approval of strategies, budget and creative elements, we’ll launch your marketing campaign, and put your plan to work. And while this is always an exciting time, our work for you continues. We’ll monitor, track and analyze results, adjusting as needed based on what the data tells us. Last but not least, we’ll begin planning how to continue the conversation with your customers, while extending and enriching their brand experience.
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