About Beson4 Full-Service Advertising Agency
We’re best known for our emphasis on
Collaboration, Internally and Externally
Professionalism: Punctual, Reliable Communications
A Personal Touch: Fun & Down to Earth
Honesty & Integrity
Frequently Asked Questions
Do you perform all of your marketing and creative services in-house?
Yes, we perform all marketing and creative services in-house including brand development, marketing strategy, digital marketing, website design, search engine optimization, pay per click, social media, content marketing and blogging, email marketing, video production, graphic design, logo and identity design, marketing signage design, and public relations. We work with freelancers for videography and some photography.
What kind of monitoring, tracking and data reporting do you provide clients?
We pride ourselves on producing measurable results and provide our clients with detailed monthly reporting for all of our digital marketing services (SEO, PPC, Social Media Marketing). We track and monitor what’s working and make recommendations for adjustments on a continual basis to increase site traffic, leads and conversions.
Do you handle media placement?
Yes, we handle media planning and placement including the development of fully integrated media plans that incorporate digital and traditional media.
Which is more effective: SEO, PPC or Social Media Marketing?
This is a common question, but one that literally can’t be answered without understanding a client’s specific business, needs and goals. SEO is about showing up organically in search engines (Google, Yahoo, Bing) for your customers’ search queries. PPC is about doing the same, but through paid advertising with laser-targeted visibility and ad conversion goals. Social media marketing is less about conversions and more about building relationships and brand awareness while engaging with your audience—but it also offers a paid advertising component like PPC.
Understanding your prospective customers and how they use the web is a key to determining whether to use paid search, organic search, social media or a combination of all three. We love all of these strategies and each one typically supports the ROI of the others in a variety of ways. As a result, using an integrated approach is often best. That said, we will always take the time to thoughtfully consider our clients’ unique situations and objectives, and make specific recommendations based upon our analysis of the most efficient and effective strategies for them, providing the pros and cons of each potential approach.