6 Signs It’s Time to Refresh Your Brand Strategy

Your brand identity is a major way to express who you are as a business, what you do and how you do it. A solid brand identity ultimately creates positive brand experience. This is what will help people to connect with your brand and continue to come back for more.

If your brand has been around for a while, sometimes it’s easy to become comfortable with the way things have been for your brand identity. However, it’s important to understand that brands should be evolving as time goes on in order to stay fresh and relevant to users, and there are various warning signs that it may be time for a change. Read to discover 6 signs that indicate it may be time to refresh your brand strategy.

  1. Sales have slowed down

Brands that people trust, recognize and often recommend to others are brands that sell well. If you are finding it hard to attract new clients or even maintain the customers you already have, it may be a sign that your branding has become irrelevant and needs a revamp.

  1. Your brand identity is outdated

It’s very important to stay on top of trends and style changes in order to gain and retain the attention of your audience. When people are visiting a website, appearance matters just as much as the content you provide to them. Websites that are more visually appealing tend to get more visitors because people are looking for brands that are fresh and relevant.

  1. Your brand identity is inconsistent

Nowadays, it’s crucial for businesses to be present on a majority of platforms in order to reach their audience. These platforms may include Facebook, Instagram, LinkedIn, Pinterest and YouTube. If your business is active on various platforms, it’s important to ensure that your brand identity is consistent and you are providing the user with a cohesive experience.

  1. You are not standing out from the competition

Does your brand look like every other brand in the industry? If so, it is definitely time to rebrand. One of the most important parts of branding is being able to stand out from your competitors. Rebranding will allow you to define what differentiates your business from other businesses like yours. This competitive advantage will ultimately generate new leads and sales.

  1. Your brand is expanding

If your business is expanding its product line or moving into new markets, it can be expected that your brand will need a refresh as well. Your brand identity should be flexible enough to grow with your brand, and strong enough to continue to build off it. If your business is targeting a new group of people or launching a new product or service, it’s necessary to adjust your brand strategy to fit the change.

  1. Your brand is overcomplicated

Rebranding may also be necessary if your brand experience appears to be overly complicated or unfocused. Maintaining a unifying brand narrative is very important, but can also be challenging over time. The more complex your brand is, the harder it will be for customers to understand, ultimately turning new or existing clients away from your business. In modern times, simplicity is everything. When you begin to rebrand your business, consider simplifying your content in a way that provides a clean user experience to become more relatable to your audience.

Why Rebranding is Important for Your Business

There are a number of benefits that come along with rebranding a website. For starters, we live in a very fast-paced world where trends are constantly changing, and rebranding is one of the best ways to stay current. Design trends definitely play a role in how new and existing customers understand your company and all it has to offer.

Rebranding is also a great way to reflect new business goals, products or offers. In short, this is a strategy that will help show that your business is growing and revolving. Lastly, it’s always good to know ways that will keep you on top of the competition. Rebranding is an effective way to set your company apart and show clients that your products and services are unique.

Choose Beson4 As Your Digital Marketing Partner

Beson4 is a full-service digital marketing and branding firm. For over twenty years, we have been helping businesses grow strong brands using a forward-thinking mix of branding, digital marketing, technology and design. You can be confident knowing that our team of marketing experts will craft a successful marketing strategy that will generate leads for your business. Contact us today to take your brand to the next level.